Monthly Archives: June 2012

An endorsement of newspapers’ reach

This short editorial on Editor & Publisher website declares that newspapers deliver Impact, reach, and results more effectively than any other advertising medium. That’s a pretty bold pronouncement, based on a recent NAA study. Two points of the study really … Continue reading

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Phoning it in

I am alternately encouraged and mystified by this news concerning a newspaper’s trial run with iPhones.   Newspapers absolutely must provide staff with the necessary tools to accomplish their jobs in the new media landscape – and iPhones are essential. Is … Continue reading

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Steve Buttry: Transparency changes repetition from deception into consistency

Transparency changes repetition from deception into consistency.

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A brief, concise call for social media action

Here’s a look at social media opportunities and engagement practices, courtesy of Editor & Publisher. The “Four Horsemen” of success: Distribute content. Engage. Be A Community Leader. Build Your Database. Sounds so simple, eh?

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Analyzing rapid change in the U.S. media landscape

Earl J. Wilkinson, blogging for INMA, offers a rather decent overview of what’s gone down in the U.S. media industry in the past 30 days, and what it portends for the future. There are some missing elements in the piece … Continue reading

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R.I.P., Joseph Barrett

Obituary for a long-time Philadelphia Bulletin reporter, whose byline I recall from the paper that earned the label, “In Philadelphia, nearly everybody reads the Bulletin.”

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You look like you could use a break

Passing along this “Workstation” column from The New York Times regarding the importance of taking adequate breaks during work hours. This advice from a Mayo Clinic physician: Try working in intense 15-minute breaks, in cycles that are repeated throughout the … Continue reading

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