Here’s a reasoned analysis of the demise of newspaper monopolies. This passage – note the word “engaged” utilized twice – jumped out at me:
“What unique information can a news publication provide? Investigations. Perspective. Analysis. And don’t overlook the uniqueness of a specific community of engaged readers, contributing to the publication’s information with their own unique perspectives, reports, and analysis. When well-cultivated by engaged leadership, that community itself can become a publication’s greatest unique asset.”
Do newspapers listen to the communities they serve? Do they actively solicit feedback? Do they know who their readers are?