Wanted: Unique engagement

Here’s a reasoned analysis of the demise of newspaper monopolies. This passage – note the word “engaged”  utilized twice – jumped out at me:

“What unique information can a news publication provide? Investigations. Perspective. Analysis. And don’t overlook the uniqueness of a specific community of engaged readers, contributing to the publication’s information with their own unique perspectives, reports, and analysis. When well-cultivated by engaged leadership, that community itself can become a publication’s greatest unique asset.”

Do newspapers listen to the communities they serve? Do they actively solicit feedback? Do they know who their readers are?

About Len La Barth

I am a longtime journalist still in love with this heartbreaking business.
This entry was posted in Newspapers. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s