This short editorial on Editor & Publisher website declares that newspapers deliver Impact, reach, and results more effectively than any other advertising medium. That’s a pretty bold pronouncement, based on a recent NAA study.
Two points of the study really stand out:
• Newspapers reach 74 percent of Internet users in an average week across multiple platforms and devices.
• More than 161 million adults read newspapers in print, online, and on mobile devices in the past week.
The facts are there. How can newspapers’ effectively convey this powerful influence to readers and advertisers?