Finding the time to study up on media trends, absorb new information and gain new skills is always challenge. But it’s essential to carve out precious learning moments as often as possible.
Miranda Mulligan, the new executive director of the Knight News Innovation Lab at Northwestern University, engaged in a Poynter chat last week about how journalists can develop digital storytelling skills and be more innovative online.
• Journalists should seek advice and training from nonjournalists. Get outside the bubble.
• Check out the site dontfeartheinternet, which offers guidance about basic HTML and CSS for non-web designers.
• Journalists looking for financing for their projects should consider Kickstarter.
• Social media is here to stay, and newspapers need to accept that fact. As Mulligan says, “We create content. Publish it to our sites. The we promote it on social media.”